One of the great business success stories of the past two decades has been the Canadian tech company Research in Motion and their most successful products, Blackberry phones.
One of the most famous owners of a Blackberry phone was candidate Barack Obama who stated when he was elected in 2008 that he would not give up his Blackberry under any circumstances.
The innovation that made Blackberry phones so wildly successful was that they could do things that other phones couldn't. They were especially useful for business people because they allowed them to always be in touch with the office and with customers through email and texting.
One of the things that made Blackberry phones really take off was the ease of sending emails and texts. The keyboard is small enough so that the phone remains small and portable but large enough that typing messages is easy.
These smart phones were first released in 1999 while the most recent of the models of Blackberry phones was released in 2011. Even the early models offered impressive versatility both for function and for entertainment. These Blackberry phones could surf the Internet, play games, play music and movies, and take pictures among other features.
A software package called Blackberry Enterprise makes it possible to integrate Blackberry phones’ into a company’s email system. The system also means that incoming emails are easily retrieved from the phone through Blackberry’s email relay system.
According to the company, Blackberry phones are intended to serve personal digital assistants, helping people to log appointments, communicate with the office when they’re on the road, touch base with customers and numerous other helpful features.
They also handle the entertainment side of smart phones effectively. In recent years, the company has directed a lot of its marketing efforts in this direction. It makes a point of letting people know that Blackberry phones are keeping pace with their competitors when it comes to media applications.
Of course, in addition to Blackberry phones, the company is devoting considerable energy in producing a line of tablets that are excellent for browsing on the Internet, playing videos, and playing video games.
The Blackberry Playbook, for example, was released in 2011 to much fanfare. This easy to use and versatile tablet also has everything that business people need to do their jobs effectively. In addition to Blackberry phones, the Playbook offers a great tool for the digital age.
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